Problem

In the modern world, our digital lives are highly structured and interconnected, however, our relationship with the physical items we own remains largely analog, fragmented, and passive.

We carry, use, lend, and lose physical belongings every day—phones, bags, tools, instruments, and gadgets, however, unlike digital assets, physical items exist outside of these manmade ecosystems. They can’t “ping” you when they are found, be verified, updated with custom information or anything of this nature. Ownership is implicit and unstructured. This disconnect leads to missed opportunities of which the systems we have built are designed for.

While similar solutions have been explored in both industrial and consumer contexts, most stumble on the same challenge: accessing the benefits of blockchain ownership—such as transparency and decentralisation—requires users to onboard into complex, unfamiliar environments. Insofar, this has been one of the largest barriers to mainstream end user adoption of blockchain technology.

There is a clear need for a simpler, more accessible way to give physical items structured digital identities, without requiring users to navigate the full complexity of the blockchain themselves. Something that abstracts away the complexity of blockchain interactions into something that is recognisable and usable to the average user.